Why invest in corporate photography?
Professional photography is an investment in your business. Period.
1) Communicating yourself
How do you want your clients to see you? Photos help you communicate yourself to partners and clients. When hiring your photographer you could design what communication you would like to portray for your corporate photoshoot. Do you want the photo to help you look more professional or do you want your firm to look friendly and team-oriented? The important thing is that you have control over your brand communication by sharing your vision with the photographer and letting the pictures speak for themselves.
The photos on your website set the tone for the work your clients can expect from you.
2) Your website is a reflection of your work
Your website directly reflects your business. Great photography on your website also shows visitors who you are and what you are about without them ever having to read a word. In a page full of text, the reader is most likely to recall around 10% of the content, however, images boost that recollection up to 65%. Images are very easy on the eyes and break up text content. Every business has different photography needs. Photos can contribute positively to visual marketing, SEO, your company’s personal brand and business growth. People are naturally drawn to pictures which means that every business should have great ones!
3) Outfit and props for the photoshoot:
It is best to look the way you normally would at your work environment. If you are a business executive wear a suit or stylish outfit for the ladies. If you are a doctor or a scientist wear your lab coat. If you are an architect let’s use some of your tools to communicate that. If you work allows for some flexibility use colors and patterns that compliment your skin and personal style.
Most of us are not naturally photogenic and amateur photography, lightening and positioning might work against our brand and not represent us at our best to prospective clients and investors. Use your pose and facial expression to communicate your work ethic and personality. A smile portrays approachability. A serious look portrays determination.
My point is to be brave with your corporate photography and make it work for you! Especially now that social media has taken on such an important role in promoting our professional abilities, having an impact-making photoshoot is more important than ever.