Case Study: 360 Commercial photography
It is a commercial product done for a client whose name can be seen in the mirror in the picture below “#Academy 360”
Before reading the rest of the article, challenge yourselves and tell me if you can spot what makes this commercial ad suitable for a client who caries the number 360 in its name? Can you guess how many hidden clues this picture has?
1) For one you can see 360 degrees of the girl (a dancer and also an end consumer of the client) in the mirrors. You see three sides of her simultaneously 120 +120 +120 = 360
2) Secondly, you can read the reflection of the logo perfectly in the mirror. How come? Doesn’t text turn backwards when shot in a mirror? Well, yes, but here we are flipping the logo twice in two mirrors, ergo, it has made a full flip turning 360 degrees in order for you to read it perfectly. Well, isn’t that neat? How many of you noticed that the sign should have been backwards when shot in a mirror?
P.S. To be perfectly accurate the logo doesn’t turn 360 degrees all the way. It flips 180 degrees in one direction in the first mirror and then turns 180 degrees back in the second mirror, allowing you to read it as if it was the original logo. However, you are seeing the second reflection, which has been flipped 360 degrees for you.
This is what makes ordinary photography stand out from great commercial photography. You not only make beautiful imagery for the audience but also interesting and insightful composition, which takes your mind and logic on an adventure which brings you to the name of the client dance studio “Academy 360”.