{"id":2299,"date":"2024-05-08T18:40:40","date_gmt":"2024-05-08T15:40:40","guid":{"rendered":"https:\/\/popocreatives.com\/?p=2299"},"modified":"2024-05-08T18:51:42","modified_gmt":"2024-05-08T15:51:42","slug":"popo-creatives-turns-8-years-old","status":"publish","type":"post","link":"https:\/\/popocreatives.com\/bg\/popo-creatives-turns-8-years-old\/","title":{"rendered":"Popo Creatives turns 8 years old"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe class=\"lazyload\" title=\"Popo Creatives turns 8 years old | 8th of May\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/tM48bGFQzpQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\">Eight years ago, on a day much like today, a dream took flight. It was a dream born from passion for art, fueled by an acumen for strategic thinking. Today, on the 8th of May, as we mark the eighth anniversary of Popo Creatives, we celebrate not just the passing of time, but the realization of a vision.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\">It all began with a single frame, a concept captured on film that sparked a revelation. Eight years ago, the studio produced its first video commercial for a renowned franchise in the UK \u2013 Archie\u2019s Burgers and Shakes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe class=\"lazyload\" title=\"Corporate Video\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/eirWpKkVaIU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">At that time, in the ever-evolving landscape of marketing and media, a realization dawned: video content was poised to take center stage. In 2016, when the potential and tranformative power of video content was yet to be fully realized, I saw an opportunity to leap ahead, to embrace the future of marketing and the pivotal role that video would come to play in shaping the narrative of brands and businesses. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\">This also where the inspiration behind the slogan &#8220;<strong>Content done futuristically<\/strong>&#8221; came about as well as the futuristic style of the rebranding that took place in 2022 when Popo Creatives was split into 3 sub-brands: <strong>Popo Corporate<\/strong> (the original service), <strong>Popo Conceptual<\/strong> (servicing the artists) and <strong>Popo Weddings<\/strong> (capturing the love stories of newlyweds).<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Popo-subbrands-business-model-Recovered-Recovered.png\" alt=\"Popo-subbrands-business-model\" class=\"wp-image-1737 lazyload\"\/><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"496\" src=\"https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Popo-subbrands-business-model-Recovered-Recovered.png\" alt=\"Popo-subbrands-business-model\" class=\"wp-image-1737 lazyload\" srcset=\"https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Popo-subbrands-business-model-Recovered-Recovered.png 500w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Popo-subbrands-business-model-Recovered-Recovered-300x298.png 300w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Popo-subbrands-business-model-Recovered-Recovered-150x150.png 150w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Popo-subbrands-business-model-Recovered-Recovered-12x12.png 12w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\">Since that fateful day, Popo Creatives embarked on a remarkable journey of growth, creativity, and service.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-6 wp-block-paragraph\">Let&#8217;s raise a toast to eight years of dreams realized, challenges overcome, and successes achieved! Happy birthday, <strong>\u041f\u043e\u043f\u043e \u041a\u0440\u0438\u0435\u0439\u0442\u0438\u0432\u0441<\/strong>! May the journey ahead be as inspiring and rewarding as the one behind us.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7 wp-block-paragraph\">With gratitude and excitement,<br>Polina Petrova from <strong>\u041f\u043e\u043f\u043e \u041a\u0440\u0438\u0435\u0439\u0442\u0438\u0432\u0441<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Eight years ago, on a day much like today, a dream took flight. It was a dream born from passion [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3,10],"tags":[],"class_list":["post-2299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-video"],"_links":{"self":[{"href":"https:\/\/popocreatives.com\/bg\/wp-json\/wp\/v2\/posts\/2299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/popocreatives.com\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/popocreatives.com\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/popocreatives.com\/bg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/popocreatives.com\/bg\/wp-json\/wp\/v2\/comments?post=2299"}],"version-history":[{"count":3,"href":"https:\/\/popocreatives.com\/bg\/wp-json\/wp\/v2\/posts\/2299\/revisions"}],"predecessor-version":[{"id":2302,"href":"https:\/\/popocreatives.com\/bg\/wp-json\/wp\/v2\/posts\/2299\/revisions\/2302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/popocreatives.com\/bg\/wp-json\/wp\/v2\/media\/2306"}],"wp:attachment":[{"href":"https:\/\/popocreatives.com\/bg\/wp-json\/wp\/v2\/media?parent=2299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/popocreatives.com\/bg\/wp-json\/wp\/v2\/categories?post=2299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/popocreatives.com\/bg\/wp-json\/wp\/v2\/tags?post=2299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}