{"id":1863,"date":"2022-06-18T10:04:28","date_gmt":"2022-06-18T07:04:28","guid":{"rendered":"https:\/\/popocreatives.com\/?p=1863"},"modified":"2023-08-20T18:28:50","modified_gmt":"2023-08-20T15:28:50","slug":"why-invest-in-corporate-photography","status":"publish","type":"post","link":"https:\/\/popocreatives.com\/bg\/why-invest-in-corporate-photography\/","title":{"rendered":"Why invest in corporate photography?"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Mirelcheto-1.jpg\" alt=\"encore-corporate-photoshoot\" class=\"wp-image-1876 lazyload\"\/><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Mirelcheto-1.jpg\" alt=\"encore-corporate-photoshoot\" class=\"wp-image-1876 lazyload\" srcset=\"https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Mirelcheto-1.jpg 2000w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Mirelcheto-1-300x200.jpg 300w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Mirelcheto-1-1024x682.jpg 1024w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Mirelcheto-1-768x512.jpg 768w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Mirelcheto-1-1536x1024.jpg 1536w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Mirelcheto-1-18x12.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/noscript><\/figure>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">Professional photography is an investment in your business. Period.<\/p>\n\n\n\n<h2 class=\"has-white-color has-text-color wp-block-heading\"><strong>WHY<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\n\n\n\n<h3 class=\"has-white-color has-text-color wp-block-heading\">1) Communicating yourself<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">How do you want your clients to see you? Photos help you communicate yourself to partners and clients. When hiring your photographer you could design what communication you would like to portray for your corporate photoshoot. Do you want the photo to help you look more professional or do you want your firm to look friendly and team-oriented? The important thing is that you have control over your brand communication by sharing your vision with the photographer and letting the pictures speak for themselves.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-white-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\"><p>The photos on your website set the tone for the work your clients can expect from you.<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"1864\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/1277813-2.jpg\" alt=\"encore-corporate-photoshoot\" class=\"wp-image-1864 lazyload\"\/><noscript><img decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1864\" src=\"https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/1277813-2.jpg\" alt=\"encore-corporate-photoshoot\" class=\"wp-image-1864 lazyload\" srcset=\"https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/1277813-2.jpg 2000w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/1277813-2-300x200.jpg 300w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/1277813-2-1024x682.jpg 1024w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/1277813-2-768x512.jpg 768w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/1277813-2-1536x1024.jpg 1536w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/1277813-2-18x12.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/noscript><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"has-white-color has-text-color wp-block-heading\">2) Your website is a reflection of your work<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">Your website directly reflects your business. Great photography on your website also shows visitors who you are and what you are about without them ever having to read a word. In a page full of text, the reader is most likely to recall around 10% of the content, however, images boost that recollection up to 65%. Images are very easy on the eyes and break up text content.&nbsp;<strong>Every business has different photography needs.<\/strong>&nbsp;Photos can contribute positively to visual marketing, SEO, your company\u2019s personal brand and business growth. People are naturally drawn to pictures which means that every business should have great ones!<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"1874\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Encore-1e.jpg\" alt=\"encore-corporate-photoshoot\" class=\"wp-image-1874 lazyload\"\/><noscript><img decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1874\" src=\"https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Encore-1e.jpg\" alt=\"encore-corporate-photoshoot\" class=\"wp-image-1874 lazyload\" srcset=\"https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Encore-1e.jpg 2000w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Encore-1e-300x200.jpg 300w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Encore-1e-1024x682.jpg 1024w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Encore-1e-768x512.jpg 768w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Encore-1e-1536x1024.jpg 1536w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Encore-1e-18x12.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/noscript><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"has-white-color has-text-color wp-block-heading\"><strong>HOW<\/strong><\/h2>\n\n\n\n<h3 class=\"has-white-color has-text-color wp-block-heading\">3) Outfit and props for the photoshoot:<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">It is best to look the way you normally would at your work environment. If you are a business executive wear a suit or stylish outfit for the ladies. If you are a doctor or a scientist wear your lab coat. If you are an architect let\u2019s use some of your tools to communicate that. If you work allows for some flexibility use colors and patterns that compliment your skin and personal style.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"1817\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/7.jpg\" alt=\"artistic-portrait-conceptual\" class=\"wp-image-1817 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" data-id=\"1817\" src=\"https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/7.jpg\" alt=\"artistic-portrait-conceptual\" class=\"wp-image-1817 lazyload\" srcset=\"https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/7.jpg 2048w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/7-300x200.jpg 300w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/7-1024x683.jpg 1024w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/7-768x512.jpg 768w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/7-1536x1024.jpg 1536w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/7-18x12.jpg 18w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/noscript><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">Most of us are not naturally photogenic and amateur photography, lightening and positioning might work against our brand and not represent us at our best to prospective clients and investors. Use your pose and facial expression to communicate your work ethic and personality. A smile portrays approachability. A serious look portrays determination.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"1877\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Mirelcheto-3.jpg\" alt=\"encore-corporate-photoshoot\" class=\"wp-image-1877 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1877\" src=\"https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Mirelcheto-3.jpg\" alt=\"encore-corporate-photoshoot\" class=\"wp-image-1877 lazyload\" srcset=\"https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Mirelcheto-3.jpg 2000w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Mirelcheto-3-300x200.jpg 300w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Mirelcheto-3-1024x682.jpg 1024w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Mirelcheto-3-768x512.jpg 768w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Mirelcheto-3-1536x1024.jpg 1536w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Mirelcheto-3-18x12.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/noscript><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">My point is to be brave with your corporate photography and make it work for you! Especially now that social media has taken on such an important role in promoting our professional abilities, having an impact-making photoshoot is more important than ever.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"1872\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Encore-1c.jpg\" alt=\"encore-corporate-photoshoot\" class=\"wp-image-1872 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"1872\" src=\"https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Encore-1c.jpg\" alt=\"encore-corporate-photoshoot\" class=\"wp-image-1872 lazyload\" srcset=\"https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Encore-1c.jpg 2000w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Encore-1c-300x200.jpg 300w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Encore-1c-1024x682.jpg 1024w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Encore-1c-768x512.jpg 768w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Encore-1c-1536x1024.jpg 1536w, https:\/\/popocreatives.com\/wp-content\/uploads\/2022\/06\/Encore-1c-18x12.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/noscript><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Professional photography is an investment in your business. Period. WHY 1) Communicating yourself How do you want your clients to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"_links":{"self":[{"href":"https:\/\/popocreatives.com\/bg\/wp-json\/wp\/v2\/posts\/1863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/popocreatives.com\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/popocreatives.com\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/popocreatives.com\/bg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/popocreatives.com\/bg\/wp-json\/wp\/v2\/comments?post=1863"}],"version-history":[{"count":3,"href":"https:\/\/popocreatives.com\/bg\/wp-json\/wp\/v2\/posts\/1863\/revisions"}],"predecessor-version":[{"id":1882,"href":"https:\/\/popocreatives.com\/bg\/wp-json\/wp\/v2\/posts\/1863\/revisions\/1882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/popocreatives.com\/bg\/wp-json\/wp\/v2\/media\/1876"}],"wp:attachment":[{"href":"https:\/\/popocreatives.com\/bg\/wp-json\/wp\/v2\/media?parent=1863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/popocreatives.com\/bg\/wp-json\/wp\/v2\/categories?post=1863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/popocreatives.com\/bg\/wp-json\/wp\/v2\/tags?post=1863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}