Branding in the plus size industry

Branding in the plus size industry Problem E-commerce clothing brand in the plus size industry struggles to connect with their clients without offending them or labeling them as overweight.  Solution New perspective on the topic of overweight women. Maxi Char will communicate the idea that overweight women have the maximum charm. All new communication will […]

Read more
Loosing market share

Loosing market share Problem E-commerce clothing brand in the plus size industry struggles to maintain competitive edge in the Bulgarian plus size industry which has experienced a significant growth in new entries. Facebook media budgets have doubled and tripled during the past couple of years and the brand struggles to maintain their market share and […]

Read more