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Why invest in corporate photoshoot?

  • February 6, 2020
  • Polina Petrova
  • Photography
  • 17 Comments

Why invest in corporate photoshoot? Professional photography is an investment in your business. Period. WHY 1) Communicating yourself How do you want your clients to see you? Photos help you communicate yourself to partners and clients. When hiring your photographer…

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The person whose job is to fix everybody else’s job

  • January 13, 2020
  • Polina Petrova
  • Video Production
  • 0 Comments

A #IFeelYouBrotha to all the fellow post-production artists with this brief rant. I hope you appreciate that this is just a humorous take on the profession of a post-production artist and no disrespect is intended to all the amazing colleagues…

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The value of ideas in the advertising industry

  • January 7, 2020
  • Polina Petrova
  • Creative Strategy
  • 0 Comments

  In no other industry will you ever find so much talk about ideas as in the advertising industry. The importance of good ideas. The power of good ideas. The value of good ideas. Why is our industry so concerned…

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Branding in the plus size industry

  • August 21, 2019
  • Polina Petrova
  • Creative Strategy

Branding in the plus size industry Problem E-commerce clothing brand in the plus size industry struggles to connect with their clients without offending them or labeling them as overweight.  Solution New perspective on the topic of overweight women. Maxi Char…

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Loosing market share

  • August 21, 2019
  • Polina Petrova
  • Creative Strategy
  • 0 Comments

Loosing market share Problem E-commerce clothing brand in the plus size industry struggles to maintain competitive edge in the Bulgarian plus size industry which has experienced a significant growth in new entries. Facebook media budgets have doubled and tripled during…

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