Branding in the plus size industry

Branding in the plus size industry Problem E-commerce clothing brand in the plus size industry struggles to connect with their clients without offending them or labeling them as overweight.  Solution New perspective on the topic of overweight women. Maxi Char will communicate the idea that overweight women have the maximum charm. All new communication will […]

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Loosing market share

Loosing market share Problem E-commerce clothing brand in the plus size industry struggles to maintain competitive edge in the Bulgarian plus size industry which has experienced a significant growth in new entries. Facebook media budgets have doubled and tripled during the past couple of years and the brand struggles to maintain their market share and […]

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The price of a good story

The price of a good story The price of a good story? Here you can see the pictures that didn’t make the cut. It is important that as a creative director you remain focused when following a particular concept and become ignorant of anything else which does not breathe the concept you have in mind. […]

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