Why invest in corporate photoshoot?

Why invest in corporate photoshoot? Professional photography is an investment in your business. Period. WHY 1) Communicating yourself How do you want your clients to see you? Photos help you communicate yourself to partners and clients. When hiring your photographer you could design what communication you would like to portray for your corporate photoshoot. Do […]

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The value of ideas in the advertising industry

  In no other industry will you ever find so much talk about ideas as in the advertising industry. The importance of good ideas. The power of good ideas. The value of good ideas. Why is our industry so concerned with good ideas? As if there are no ideas used in other industries. Law? Engineering? […]

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The price of a good story

The price of a good story The price of a good story? Here you can see the pictures that didn’t make the cut. It is important that as a creative director you remain focused when following a particular concept and become ignorant of anything else which does not breathe the concept you have in mind. […]

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Branding in the plus size industry

Branding in the plus size industry Problem E-commerce clothing brand in the plus size industry struggles to connect with their clients without offending them or labeling them as overweight.  Solution New perspective on the topic of overweight women. Maxi Char will communicate the idea that overweight women have the maximum charm. All new communication will […]

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Loosing market share

Loosing market share Problem E-commerce clothing brand in the plus size industry struggles to maintain competitive edge in the Bulgarian plus size industry which has experienced a significant growth in new entries. Facebook media budgets have doubled and tripled during the past couple of years and the brand struggles to maintain their market share and […]

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