Branding in the plus size industry

Problem

E-commerce clothing brand in the plus size industry struggles to connect with their clients without offending them or labeling them as overweight. 

Solution

New perspective on the topic of overweight women. Maxi Char will communicate the idea that overweight women have the maximum charm. All new communication will be addressed to Maxi Charmers and will communicate thorough all new campaigns the idea that the plus size community have maximum charm.

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